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The two French brothers Laurent and Arik Bitton created IRO around 2004. In accordance with the then fashion scene and streetfashion era, the French created a brand for the urban woman. IRO breathes Parisian luxury and flair with attitude in the form of updated key garments to wear from day to night. Today, the brand characterizes the woman on-the-go who knows what to wear when running between meetings, dinner parties and cocktails with her friends!

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