2NDDAY is the Danish sister brand to Day Birger et Mikkelsen and has a pronounced Scandinavian and progressive expression with new thinking and daring focus. 2NDDAY describes themselves as saying that they "gladly break the rules" - they want to be where they have not been before and they want to show what we have not seen before. Their collections are up-to-date, colorful and preferably a little daring with a raw elegance combined with a stylish expression. It's cool, playful, classic with lots of color and pattern - all at one and the same time. 2NDDAY works with a variety of qualities in addition to the usual ones, such as cashmere, leather and suede, where, for example, Leya leather trousers and Cecilia leather dress are great classics and are recurring in different colors of the season. 2NDDAY keeps high quality and fashion in combination with an attractive price picture. The brand suits the style-conscious woman, who would like to have the latest and who is not afraid to stand out.

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